But you cannot program a zeitgeist.
So, what comes next?
The "Flop Era" is painful. Crews are losing work. Theaters are shuttering. But inside that pain is the death rattle of an old system that treated art like toothpaste.
But what if we’re looking at it wrong? What if the summer of box office belly-flops isn't a sign that we hate movies, but a sign that we finally hate sameness ?