Wilkins Marketing Social Media | |verified|

A customer brought in a rusty, seized-up garden shears. Zoe filmed Marcus muttering, "This ain't dead, it's just dramatic." He soaked it in vinegar, wire-brushed it, and had it snipping paper in 60 seconds. She sped it up, set it to a lo-fi beat, and captioned it: "Therapy is $150/hour. Fixing your own tools is free at Wilkins."

Below it, in smaller letters: "Follow the story. #TheWilkinsWay" wilkins marketing social media

His daughter, Zoe, fresh from a marketing degree, saw things differently. The family store on Elm Street was bleeding customers to big-box giants and Amazon. "Dad," she said, sliding a proposal across his oak counter. "We need a social media story." A customer brought in a rusty, seized-up garden shears

"A story?" Marcus grunted, wiping grease off a wrench. "Our story is we sell hammers. The end." Fixing your own tools is free at Wilkins

Zoe didn't argue. She just started filming.