How you gathered or analyzed information.
(APA, MLA, Chicago as needed)
| Dimension | Saw (2004) | Soul (2020) | |-----------|---------------|----------------| | Core theme | Survival through moral choice | Finding your spark | | Conflict | External traps / Jigsaw’s ideology | Internal identity vs. expectation | | Transformation | Physical suffering → appreciation of life | Mental shift → appreciation of small moments | | Symbolism | Reverse bear trap, puppet | Pizza slice, leaf, 22’s button | | Audience affect | Fear, disgust, catharsis | Wonder, melancholy, joy | saw & soul template
Brief summary (150–250 words).
Integrating Sawtooth Software’s Choice Modeling with a Brand Soul Template for Consumer-Centric Product Design How you gathered or analyzed information
Implications, limitations, future work.
The “Saw & Soul” Template: Duality of Human Nature in Horror and Humanist Cinema puppet | Pizza slice