Principles Of Marketing By Philip Kotler Ppt Extra Quality May 2026

— Philip Kotler

Maya realizes: She was baking for her grandmother’s ghost, not for the modern street.

“I did it. But I never sold anything. I just… listened and gave value.” principles of marketing by philip kotler ppt

Text in large, golden letters:

The Lost Bakery & The 4 P’s

Maya is a baker, not a businessperson. She whispers to her laptop, “I don’t need marketing. I need customers.”

Suddenly, her laptop glows. A friendly, bald professor with a bowtie appears on screen. It’s . — Philip Kotler Maya realizes: She was baking

“My croissants are $4,” Maya says. “The supermarket sells them for $1.” Kotler smiles. “But what value do you give? The supermarket croissant is cardboard. Yours is buttery, Instagrammable, and smells like heaven. Reduce their non-monetary costs : time, effort, risk.”