| Pillar | Typical Formats | Frequency | |--------|----------------|-----------| | | Short narratives, mini‑documentary clips (1‑2 min), voice notes from contributors. | 3‑4 times/week | | Practical Advice | Infographics, “how‑to” PDFs (e.g., financial planning, menstrual hygiene), quick video demos. | 2‑3 times/week | | Community Engagement | Polls, quizzes, Q&A sessions with experts, user‑generated content prompts. | Daily | | Announcements & Events | Webinar invites, contest alerts, behind‑the‑scenes looks at upcoming print issues. | As needed |
Fast forward two decades, and the same mission now lives in a place that would have been unthinkable to its founding editors: a that buzzes with over 850,000 subscribers, daily polls, voice notes, and a flood of user‑generated content that rivals any print issue. In a country where WhatsApp reigns supreme, Naari’s strategic embrace of Telegram—once dismissed as a “tech‑savvy fringe platform”—has turned the messaging app into a living newsroom, a community hub, and a launchpad for the next generation of women storytellers. naari magazine telegram
Telegram, launched in 2013, offered three crucial advantages: | Pillar | Typical Formats | Frequency |
By Priyanka S. Rao When Naïve, bold, and unapologetically feminine words first leapt onto the glossy covers of Naari in 1998, the magazine was already staking a claim as a cultural catalyst. Its tagline— “Celebrating the Everyday Heroine” —summed up a mission that went beyond fashion spreads and lifestyle columns: to give Indian women a platform to see themselves reflected, to discuss taboo subjects, and to challenge the social scripts that still bind them. | Daily | | Announcements & Events |