Massumptions «Cross-Platform»

April 14, 2026

This is the most profitable one for media companies. A single event happens (a bank fails, a virus mutates, a crime spikes in one city) and within 48 hours, the massumption is that the entire system is collapsing . The crowd confuses activity with danger. The Cost of Believing the Crowd Here’s the brutal truth: Massumptions are cognitive shortcuts. Your brain is lazy. It’s easier to look at what 1,000 people are doing than to do the hard work of thinking from first principles.

But in 2026, we face a bigger, more contagious beast. I call it the . massumptions

So here is your challenge for today: Identify one massumption you hold about your career, your health, or your politics. Just one.

Massumptions are sticky because leaving feels costly. If you stop drinking, will your friends dump you? If you sell the stock, will you regret it? Usually, the exit fee is imaginary. The crowd just wants you to think it’s high. April 14, 2026 This is the most profitable

The person who builds a cabin off-grid while everyone else panics about rent. The investor who buys when the news screams “sell.” The teenager who doesn’t download the app “everyone” is using.

These people aren’t contrarians for the sake of being difficult. They are . They see the crowd running toward a cliff and simply… step aside. The Cost of Believing the Crowd Here’s the

We’ve all heard the old warning: “Never assume, because it makes an ass out of you and me.”