Skip to content Italian digital creator Martina Smeraldi has built her brand on connection—pouts, poses, and perfectly lit carousels. But her latest project, simply captioned “x” , flips the script.
Whispers from Milan Fashion Week suggest Smeraldi is moving beyond modeling and into co-design. The alleged “Martina Smeraldi x [Unknown]” capsule focuses on deconstructed denim, Y2K mesh tops, and oversized outerwear with a digital-glitch print—a nod to her social media persona.
If there’s one name buzzing in the intersection of European influencer culture and raw streetwear aesthetics, it’s Martina Smeraldi. But the “x” factor everyone is talking about? Her rumored collaboration with an unnamed Milan-based graphic collective. martina smeraldi x
The set will feature unreleased edits from Italian underground producers, with visuals designed by AI artist Martux_m. Whether you love her or love to hate her, “Martina Smeraldi x Nightlife” promises to be the most chaotic, sweaty, and stylish 90 minutes of the season.
Under the moniker (Martina Smeraldi X-perience), the 23-year-old Italian tastemaker is set to debut a one-night-only set at Milan’s legendary Tunnel Club. The “x” in the title represents a collision: x-rated bass, x-static fashion, and x-perimental techno. Italian digital creator Martina Smeraldi has built her
First she dominated TikTok. Then the runways. Now? Martina Smeraldi is sliding behind the decks.
“It’s not just about wearing clothes,” a source close to the project said. “It’s about wearing a filter.” If the teasers are any indication, this “x” marks the spot where viral content becomes wearable art. Drop date: TBA, but expect a limited release via private Instagram story links. Title: Martina Smeraldi x Solitude: A New Photographic Diary loud room with strangers.”
“I’m not trying to be the next big DJ,” Smeraldi told a fanzine. “I’m curating a feeling. The ‘x’ is for ‘cross’—crossing from your phone screen into a dark, loud room with strangers.”
