| If your is... | Your Key Activity must be... | And your Key Resource is... | | :--- | :--- | :--- | | "Fast delivery" | Logistics & route optimization | Fleet of vans / drivers | | "Expert advice" | Problem-solving & research | PhDs / industry experts | | "Social network" | Platform development & moderation | Servers & algorithms |
Grab your Business Model Canvas. Look at your Value Proposition. Now write down the three things you must do to deliver that promise. Everything else is just noise. key activities business model canvas
That machinery is your .
They are not your daily to-do list (paying bills, answering emails). They are the strategic, non-negotiable actions that differentiate your model from a hobby. | If your is
The Key Activities block forces discipline. It asks: Of the 1,000 things we could do today, which five absolutely must happen for our business to exist tomorrow? | | :--- | :--- | :--- |
This article breaks down what Key Activities are, the three primary types, and how to choose the right ones for your specific model. Put simply: Key Activities are the critical tasks your business must perform to create and offer its value proposition, reach its markets, maintain customer relationships, and earn revenue.
When entrepreneurs first sketch out a Business Model Canvas, they often fall in love with the Value Proposition (what you sell) and the Customer Segments (who buys it). But a beautiful promise means nothing without the machinery to deliver it.