However, by 2024, Ofcom guidelines and ITV’s duty-of-care protocols have tightened. A 2022 rule change now requires producers to assess “the potential harm of platforming individuals with convictions for violent or reckless offenses.” Drink-driving is now classified as “reckless” (Category B), requiring a public interest justification.
: ITV has a duty to not normalize dangerous behavior. By platforming convicted drink-drivers, the network arguably undermines road safety messaging. The UK’s THINK! drink-drive campaign ran concurrently with IAC in 2010; juxtaposing a government ad showing a fatal crash with Shaun Ryder’s comedy trial was dissonant. i'm a celebrity...get me out of here! season 10 ddc
: A virtuous media would promote role models. IAC 2010 did not. Instead, it practiced “trial by jungle” where redemption required only eating kangaroo anus, not addressing legal transgressions. 6. Legacy and Contemporary Comparison Season 10’s DDC controversy established a precedent. Subsequent IAC seasons have included convicted drink-drivers (e.g., Jack Maynard in 2017, though removed for separate issues; James Haskell in 2019, who joked about drink-driving). However, by 2024, Ofcom guidelines and ITV’s duty-of-care