The success of "I'm a Celebrity...Get Me Out of Here!" Australia led to many more seasons being produced, with a wide range of celebrities participating in the show.

Here's an interesting story from that season:

Brendan Fevola, a former Australian Rules footballer, was one of the contestants on Season 1 of "I'm a Celebrity...Get Me Out of Here!" Australia. He was a well-known AFL player for the Carlton Football Club and had a reputation for being a tough and rugged individual.

You're referring to the Australian reality TV series "I'm a Celebrity...Get Me Out of Here!" Australia, Season 1, also known as M4B (Mark 4 Bush). The show premiered on November 27, 2002, and was hosted by Grant Bowler.

During his time on the show, Brendan was tasked with doing various challenges, including eating insects and participating in physically demanding trials. He quickly became a fan favorite due to his humor, humility, and willingness to push himself outside of his comfort zone.

One memorable moment from Brendan's time on the show was when he was tasked with retrieving a leech from a bucket of water and eating it. He managed to complete the challenge, but not before making a joke about needing a "leech-olate" to wash down the taste.