Yet, a counter-argument exists. Fontself has also created a new category of “type designers” who would never have entered the field otherwise. A lettering artist who loathes coding can now sell their work. A teacher can have their students create a class font. A non-profit can quickly generate a custom script for a campaign. The tool lowers the barrier to entry so dramatically that it expands the pool of people thinking about letterforms, even if superficially. Historically, every democratization of a craft (from photography to desktop publishing) is met with cries of doom, followed by a new equilibrium where amateur work saturates the low end and professional work ascends to even higher complexity.
However, Illustrator’s bezier architecture is not optimized for type design. Professional font editors use a specific point-optimization logic (fewer points, specific handle ratios) to ensure clean hinting and interpolation (the process of generating weights between a Light and a Bold). Fontself inherits Illustrator’s tendency to produce extraneous points, especially when converting strokes to fills or using effects like drop shadows. The result is fonts that look pristine at 72pt on a Retina screen but collapse into pixelated, uneven blobs at 12pt on a website. Fontself implicitly admits its audience: it is for the headline, not the body text. fontself maker for illustrator
A review of fonts generated with Fontself reveals a distinct, almost predictable aesthetic. These fonts tend to be: (1) —since most users draw with uniform strokes or basic pens; (2) Geometrically naive —lacking the subtle optical corrections (overshoot, side-bearing nuances) that professional type designers labor over; and (3) High-contrast in a bad way —where thick and thin strokes feel accidental rather than intentional. Yet, a counter-argument exists
The critical question is whether this constitutes a loss or a gain. Traditionalists mourn the death of craftsmanship, pointing to the lack of kerning pairs (Fontself only supports basic pair adjustments, not the thousands found in a professional font). Pragmatists argue that 90% of commercial type use today is for short-form, high-impact contexts: social media graphics, posters, merchandise, and video titles. For these contexts, the optical perfection of a Garamond is overkill. The rough, expressive quality of a Fontself font is not a bug but a feature—it signals authenticity, human hand, and speed. A teacher can have their students create a class font
The deepest lesson of Fontself is not technical but cultural. It reveals that most designers do not want to be type designers; they want the result of type design without the process. Fontself is the ultimate expression of modern creative software: powerful enough to be dangerous, simple enough to be seductive, and limited enough to ensure that mastery still has a market. In the end, Fontself does not kill type design; it merely clarifies it. The tool separates those who want to make a font from those who want to make type work. And the difference, as any letterpress printer will tell you, is everything.
This is a deliberate product decision. Fontself’s creators have explicitly stated they are building for “creatives, not type nerds.” The implication is that the complexity of OpenType is noise for most users. But this is a dangerous simplification. A designer using Fontself to create a brand font may not realize that without proper kerning, the word “AWAY” will have visible gaps (A-W and W-A). They may not notice that without hinting, their elegant logo becomes a muddy mess on an Android phone. The tool’s simplicity actively hides the iceberg of complexity beneath.
But as a tool for building serious, text-facing, cross-platform typography, Fontself is a dead end. It lacks interpolation, OpenType features, professional kerning, and hinting. To use Fontself for a book, a newspaper, or a global brand identity would be professional malpractice.