Crisis Communication Management: Applying Theory To Real Cases Read Online !!top!! [ HD – 1080p ]

The crisis: A Valentine’s Day ice storm grounded 1,100 JetBlue flights. Passengers sat on tarmacs for up to 11 hours. No food. No working toilets. The CEO, David Neeleman, was in a tunnel with no cell service.

We all know the stats: 79% of PR pros have faced a crisis in the last five years. But knowing a crisis is likely and knowing how to handle one are two different things. The crisis: A Valentine’s Day ice storm grounded

Don't just look at the cause (weather). Look at your response to the cause. If your process fails, SCCT demands an apology, not an excuse. Theory 2: Image Repair Theory (Benoit) The Rule: When your reputation is damaged, you have five options: Denial, Evading Responsibility, Reducing Offensiveness, Corrective Action, or Mortification (full apology). No working toilets