In 1982, Johnson & Johnson faced a crisis when seven people in the Chicago area died after taking Tylenol capsules that had been laced with cyanide. The company's response was widely praised for its effectiveness.
In 2017, United Airlines faced a crisis when a video of a passenger being forcibly removed from a flight went viral on social media. The airline's initial response was criticized for being slow and inadequate. However, the airline eventually apologized and implemented changes to its policies and procedures. In 1982, Johnson & Johnson faced a crisis
The following are some real-life cases that illustrate the application of crisis communication management theory: In 1982, Johnson & Johnson faced a crisis