| Item | Key Ingredients | Bread Option | Price (AED) | |------|----------------|--------------|--------------| | Chicken Pesto Panko | Crispy chicken, basil pesto, mozzarella, rocket, sun-dried tomato mayo | Focaccia or Ciabatta | 36-42 | | Roasted Turkey Club | Sliced turkey, beef bacon, lettuce, tomato, avocado, garlic aioli | Multigrain toast | 38-44 | | Falafel Box Wrap | House falafel, tahini, pickled turnip, parsley, cucumber, tomato | Tortilla wrap | 28-32 | | Philly Steak Melt | Shaved ribeye, caramelized onions, bell peppers, Swiss cheese, truffle mayo | Baguette | 45-50 | | Tuna Melt Classic | Tuna salad, cheddar, red onion, pickles, melted open-faced | Sourdough | 32-36 | | Item | Ingredients | Price (AED) | |------|-------------|--------------| | Fujairah Power Bowl | Quinoa, chickpeas, grilled chicken, kale, beetroot, cucumber, lemon-tahini dressing | 42-46 | | Caesar Box | Romaine, parmesan crisps, grilled chicken, classic caesar dressing, croutons | 36-40 | 2.4 Bakery Counter (Core Competency) Fresh baked throughout the day; self-serve or counter order.
The Fujairah menu mirrors the national standard but adapts slightly to local demographics (families, office workers, and tourists heading to the East Coast). Key strengths include value-for-money combos, extensive breakfast options, and a “bakery-first” identity. The menu is structured into logical, family-friendly sections. 2.1 All-Day Breakfast (Signature Category) Most popular segment, served from opening until closing. bread box fujairah menu
| Item | Description | Approx. Price (AED) | |------|-------------|---------------------| | The Classic Box | 2 eggs (any style), beef/lamb sausage, beef bacon, baked beans, grilled tomato, sourdough toast | 38-45 | | Avocado & Feta Smash | Smashed avocado, crumbled feta, poached eggs, za’atar sprinkle, multigrain toast | 42-48 | | Shakshouka Box | Eggs poached in spiced tomato & bell pepper stew, served with fresh pita or baguette | 32-38 | | French Toast Box | Brioche dipped in cinnamon-vanilla custard, topped with berries, cream cheese drizzle & honeycomb butter | 35-40 | | Mini Box (Kids) | One scrambled egg, mini pancake, turkey sausage, fruit cup | 22-25 | Prepared fresh on premise bread; served with fries or side salad. | Item | Key Ingredients | Bread Option
Date: April 14, 2026 Prepared For: Management / Franchise Operations / Investor Review Subject: In-depth breakdown of Bread Box Fujairah’s current menu, category performance, pricing strategy, and market positioning. 1. Executive Summary Bread Box, a rapidly growing homegrown café and bakery chain in the UAE, has established a strong presence in Fujairah (typically located in key areas such as Fujairah City Centre or near the Corniche). The brand positions itself as an affordable, high-quality alternative to premium chains like Paul or Shakespeare & Co., focusing on freshly baked goods, hearty breakfasts, and artisan sandwiches. Executive Summary Bread Box